Bibliograph

Creating your library brand, communicating your relevance and value to your patrons, Elisabeth Doucett

Type

Label

Creating your library brand, communicating your relevance and value to your patrons, Elisabeth Doucett

Language

eng

Index

index present

Literary Form

non fiction

Main title

Creating your library brand

Oclc number

190860097

Responsibility statement

Elisabeth Doucett

Sub title

communicating your relevance and value to your patrons

Table Of Contents

Defining marketing and branding -- Why brand? -- Who should be involved in branding? -- The ideal brand -- The brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions

Classification